Join Andrei and our guest on today’s episode, Simon Severino, as they will be discussing strategies for increasing business profitability and productivity, brand consistency, as well as specific marketing strategies that can turn around business performance. 

Simon has worked with leading brands like Google, BMW, Crayon, Roche, Deutsche Bahn, but more importantly, he’s fired himself from operations and enjoys now his life and business more than ever. He now helps business owners like you do the same, via One-To-One CEO Coaching. His 274 templates and swipe copies help dozens of teams every week scale faster than ever.

Connect with Simon:

Strategy Sprints: https://www.strategysprints.com/ 

YouTube Channel: https://www.youtube.com/channel/UCnSFgJd0CrsEdQdO21txR2A 

Instagram: https://www.instagram.com/strategysprints/ 

Linkedin: https://www.linkedin.com/in/simonseverino/ 

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro  

Andrei on Linkedin https://www.linkedin.com/in/andreitiu/ 

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu 

Marketiu on Twitter: https://twitter.com/marketiuagency 

Marketiu on Instagram: https://www.instagram.com/marketiuagency/ 

Email at hello@marketiu.ro

Listen to the episode on your favourite platform:

▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube

▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show

▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean

▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify

▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer

▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher

▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox

Episode transcript:

Andrei Tiu  0:08   

Hello everyone. This is Andrei and you're on the new episode of the Marketing Innovation Podcast Show. Our special guest for today is Simon Severino, who is an internationally renowned SEO coach and business transformation pro and founder of strategysprings.com. Today, we will discuss strategies for increasing business profitability and productivity, brand consistency, as well as specific marketing strategies that can turn around business performance. Without further ado, Simon, it's a pleasure to have you here on the show. How are you? 

Simon Severino  0:54   

Hey, Andrei, excited to be here. Hello, Marketing Innovation Podcast Show.

Andrei Tiu  1:00   

Hello, hello, hello. I like the energy we started well. It's a lot of interesting things that we can dive into today. And I'm looking forward to it. I know you have a wealth of experience working with CEOs across the world. So, it was really exciting finding out more about your work. What we're going to do is try to take as much as we can in this episode of your insights and knowledge, and apply it to our audience, which is in large proportion CEOs and founders of their businesses, but as well as Marketing Leaders. I feel there's a good synergy between the two subjects. And I think it's a lot of transferable skills and insights that can be brought to the surface. So, if it sounds good to you, let's have some fun.

Simon Severino  1:48  

It's tough times, Andrei, right now running a business is hard. It always has been hard, but COVID has accelerated stuff. If you don't work sprinting, now you have a problem. If you don't run your company in a very lean and adaptive way, now you have a double problem. And if you're not built like Lego instead of Duplo, in many small parts that you can recombine quickly, you have a problem. So, it was always tough to run a business. Now it's double tough. Let's share with your audience a couple of things that they can do right now, to get back on track. Because sales are much harder right now, and many of us need to change their offer, according to the new needs of their people, because their life has changed. So, of course, their needs have changed. We cannot do whatever we were doing before. Three habits that I use within my personal life, running a business as a CEO of a global company that works in 114 countries. I have certified Strategy Sprint coaches doing their magic every day with companies that are unicorns and are evaluated at a billion but also with solopreneurs running a one-person marketing agency and one-person SAS startup and one-person consultancy - IT consultancy, a management consultancy. What we help them install now is a system to get the right numbers of what's going on. Because most people don't have their data. They don't have market data. Some people have market research, the big ones have market research. But that's not your data. Because the data of if you say: "Okay, there is this market that can be exploited." Well, that's a theory that's not data because maybe Elon Musk can exploit it, but you don't if you don't have these people right now warm on your email list. So, you just won't get to this market. That's why